The two-year pandemic has irrevocably changed the world of marketing and networking. In two years, we all got used to online communication, and marketing events and conferences transitioned to online formula one after the other. Now, more and more are back to the traditional, stationary model. At Crescendo we are excited to hit those events and meet our clients and partners f2f again. So what are the major marketing conferences in 2022? What does 2023 have in store for us? Which B2B marketing conferences we believe are worth considering? Which are the most influential? We share our biased list on the best B2B marketing conferences in both the online and offline sphere!
Four reasons why you should attend B2B marketing conferences
Participating in B2B marketing conferences brings a wealth of opportunities and benefits. Here are some reasons why you should consider attending a b2b marketing conference and why it could be great opportunity for your business.
Self-promotion
B2B marketing conferences are ideal venues for promoting your business, your professional image, products, and services. They are made for marketing activities. At a B2B marketing conference you can promote your products and learn about the latest marketing trends to use the insights in your advertising activities.
Networking
Where else but at one of the B2B marketing conferences to meet people from the same industry and indulge in networking? At conferences, you'll meet many specialists with whom you can exchange insights, thoughts, and plans. Networking is not just about exchanging insights at such meetings, you also have the chance to find contractors, business partners, and investors.
Idea-exchange
At a B2B marketing conference, you have the unique opportunity to exchange know-how with people from your sector from all over the world. You may pick up ideas, new tools, projects, and opportunities. B2B marketing conferences are great places to find out information and learn from the best in your field. So do not be afraid to indulge in business conversations.
Expansion to foreign markets
Expanding overseas markets is another opportunity offered by attending B2B marketing conferences. At such meetings, you have the chance to compare experiences with people from other countries and learn about opportunities in their markets. It is an invaluable opportunity to look behind the scenes that you should not miss.
B2B marketing conferences in 2022 and 2023 you cannot miss
B2B marketing conferences below you'll find the most interesting, biggest and most popular B2B marketing conferences in 2022 and 2023 – for convenience, we've divided them into events in the US, UK, Europe, and the online sphere.
Most interesting B2B marketing conferences in the USA & UK
Here are some of what we think are the most interesting upcoming events and B2B marketing conferences in the English-speaking world. Take a look at events from the States and the United Kingdom.
B2B Marketing Expo 2023 — 22 – 23 November 2022 (London & online)
B2B Marketing Expo 2023 is Europe's leading marketing event, connecting the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving marketing world. Explore the market, learn about innovations and discover the latest strategies and trends to advance your marketing efforts. The B2B Marketing Expo 2023 programme of education consists of expert-led seminars and panel debates, live demonstrations of the latest technologies, and leading companies equipped with industry-leading products and services.
Digital Summit – 2022 and 2023 (US & online)
The Digital Summit is a famous series of digital marketing conferences held throughout the year on a variety of marketing topics. It is the largest conference series for digital marketers in the US. Digital Summit produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices and tactics. Cities on the 2022 list include Philadelphia, San Francisco, Denver, Portland, Atlanta, Washington DC, New York, Minneapolis, Boston, Seattle, Los Angeles, Chicago and more. Take a peek at their website for exact event dates for each city.
Global ABM Conference — 2nd November 2022 (London & online)
The Global ABM Conference is a veritable goldmine of ABM knowledge from the best in the industry. It is one of the largest B2B marketing conferences on the globe, wchich takes place in both the online and London spheres. It is an extraordinary event that brings together exhibitors, speakers, industry professionals and ABM enthusiasts. It's worth a look as it takes place very soon.
Most interesting B2B marketing conferences in Europe
And what are the best B2B marketing conferences waiting for us in Europe? Here are our picks from the old continent.
PandaConf – 1st—4th November 2022 (Lisbone & online)
PandaConf is a conference dedicated to delving into the future of marketing. Here, you will learn about current trends during four curated content streams. Your ticket gives you access to every marketing-related lecture, roundtable and masterclass at the Web Summit, as well as over 20 other educational tracks during the event. The whole thing takes place in beautiful Lisbon, so it's a shame not to go – those who can't make the trip can attend online.
Savant eCommerce Copenhagen 2022 – 20 th – 21 st September 2022 (Copenhagen & online)
Savant eCommerce is a cross-industry event for all sectors and industries. The conference will feature speakers from the worlds of fashion, consumer electronics, luxury goods, homeware, beauty, food, travel and entertainment. The Savant eCommerce is the event for eCommerce experts, marketing ninnies and thought leaders who want to stay ahead of the latest indusrty trends and developments. Here you will find bothplayer and omnichannel retailers, as well as B2B and B2C retailers – networking paradise.
#AllFacebook Marketing Conference — 4th October 2022 (Berlin & online)
The #AllFacebook Marketing Conference is ideal for all marketers but also business owners promoting and selling in the Facebook space. There will be so many top marketers from Germany and Europe with whom you can network. In addition to the standard conference programme, you have access to even more intensive workshops at the conference. During a virtual workshop you will become an expert in your field and learn how to implement the content using a practical example.
Most interesting B2B marketing conferences online
Not interested in travelling? No problem. Below you will find the most interesting B2B marketing conferences to attend from the comfort of your home.
The DigiMarCon At Home 2023 – 27 – 28 April 2023
The Digital Marketing, Media and Advertising Conference is one of the largest virtual B2B marketing conferences, and the only digital marketing event you can't miss! Regardless of your goal is to strengthen customer loyalty, improve lead generation, increase sales, or engage consumers more strongly, DigiMarCon At Home 2023 will help you improve your marketing efforts. The sessions focus on building traffic, expanding brand awareness, improving customer service, and gaining knowledge of the latest digital tools — everything useful for B2B relationships.
B2B Online (The World's Leading B2B eCommerce & Digital Marketing Conference) – 1-3 May 2023
B2B Online is a fantastic place for top manufacturers and distributors to meet, collaborate and learn about the latest innovative strategies to deliver the best online experience for their customers. It was designed to support your online marketing efforts we cut out the nitty-gritty and provide content from companies that have changed and are changing their digital marketing strategy.
B2B Online Connect – June 2023
At B2B Online Connect, you can join 80 senior decision makers from the B2B eCommerce, Digital, Marketing and Commercial industries and be profiled on your specific interests. It's a mix of high-level strategy panels, and interactive-focused discussions will enable you to benchmark yourself against your competitors in combining new digital opportunities with traditional sales and GTM models. Definitely something worth taking a look at it's agenda.
B2B Marketing Conferences – summary
Attending one of the B2B marketing conferences can open up great opportunities for you to grow. At events like this, you can get a behind-the-scenes look at some of the biggest businesses and benefit from the insights of the best people in the industry. It's also a fantastic opportunity to mingle with some of the biggest minds in the marketing world. In a word, it can't fail to benefit you. Be sure to attend any of the upcoming B2B marketing conferences and become part of a community of business promotion professionals.
