Sales enablement tools, technology, trends and latest news

B2B Marketing Conferences worth attending in 2023

The two-year pandemic has irrevocably changed the world of marketing and networking. In two years, we all got used to online communication, and marketing events and conferences transitioned to online formula one after the other. Now, more and more are back to the traditional, stationary model. At Crescendo we are excited to hit those events […]

Digital Sales Aid in Pharma and Biotech

If you work in the pharmaceutical industry and especially in the commercial team, you are likely familiar with the term Digital Sales Aid. However many of other industries are increasingly using this term to describe a broad class of tools. We've seen more than a dozen questions on how Crescendo compares to Salesforce DSA and […]

Top Sales Enablement Jobs in 2023

  The market for sales support work is enormous. New opportunities and positions are appearing every day. The sector is growing at a dizzying pace, and the future holds no surprises in this matter, so there will be more and more new positions and investments. What sales enablement jobs do you have to choose from? […]

Sales Acceleration Guide for 2023

The very nature of sales lies in the fact that whatever targets were achieved in a given year or quarter, they will likely be set higher for the following period. Especially in our light-speed changing times, peppered with wars, oil price spikes, financial crises and dizzying inflation. We all need to sell more to earn […]

How sales enablement tools improve sales in the agriculture industry?

  In a world threatened by ecocide, scarcity of drinking water, or food wasted in some parts of the world and scarce in others, modern agriculture plays an extremely important role. Add to this the need to find new ways to grow crops due to climate change-induced unpredictable weather and lack of space, the growing number […]

How Data Tools Help Your Sales Grow

If you’re looking to improve sales, there are many ways to refine your strategies further. Business intelligence or BI tools can help you leverage the power of sales analytics data. This can result in a data-driven approach that can consistently grow sales. Making sense of the data you gather from your customers can power your […]

How to create an effective sales enablement content strategy?

Today's world of marketing and sales does not exist without advertising, and no sales representative, not even the most qualified one, will succeed if their company is not present online in the appropriate manner. Given this need to use sales enablement content in every sector, more and more managers and entrepreneurs are starting to create […]

Five types of sales enablement content proven to be effective.

Back in the day, most businesses perceived sales content as something extra. Something to be used only in certain phases of the buyer's path. Today, an increasing number of successful companies employ suitably qualified sales enablement managers who are aware of the key role that valuable content plays at every stage of the sales funnel. […]

What is the Sales Enablement Society?

Have you ever heard of a sales support society? Maybe you've heard of it, but aren't sure what it is and what is it involved in? Or perhaps you considered joining this organisation, but are still hesitant? Fortunately, anyone experiencing any of the above will find this post useful! We'll cover everything about the Sales […]

Tools of Selling That Will Benefit Your Sales Team

In the era of the Internet, online sales and Covid restrictions, the world of sales has undergone a true revolution! Traditional methods and tools of selling have become obsolete, and replaced by technologically advanced selling tools which accelerate, improve and facilitate all promotional and sales processes.     The market for modern tools of selling […]

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