Blog

You’re probably thinking, “Oh no, not AI again. Have they gone crazy too?” Well, we’re a tech company, so it’s hard not to be tempted by new possibilities. At the same time, we never want Crescendo to become a toy overloaded with flashy, useless features. Our focus has always been on keeping it simple, reliable, […]

Hate long blog posts? Here’s the 30-second version: if you run a Contract Sales Organization (CSO), this could be the easiest win of your year: give your reps Crescendo’s sales enablement platform for free and open up a new revenue stream of up to 40% commission. Bottom line: Zero cost for Crescendo licenses for your […]

A Growing Non Profit, Stuck in Content Chaos For many non profits, the mission is inspiring — but the behind-the-scenes work can feel like a constant uphill battle. Fundraising, grant writing, donor communications, and community outreach all demand polished, consistent content. Yet many organizations still rely on scattered file systems and manual processes that slow […]

Sales enablement has become an essential function in modern revenue teams. It ensures sales reps have the right tools, content, and training to engage buyers effectively. But like any strategic initiative, sales enablement must prove its value through measurable impact. The challenge? Knowing what and how to measure sales enablement. In this article, we’ll explain […]

Mobile sales tools can add value across any industry with a traditional sales structure but manufacturing companies often stand to gain the most. Companies that adopt mobile sales tools often gain a competitive edge: stronger alignment between sales and marketing, better visibility into sales challenges—and the ability to address them—and greater confidence that their teams […]

We’ve been asked by many of our clients: why should I buy your Sales Enablement Pro Subscription? That question made us reflect more deeply on what truly matters in a Pro offering—and how Crescendo stands apart from the competition. Here are five key reasons our Sales Enablement Pro Subscription stands out:     White Label […]

Our potential clients often ask us, “Is Crescendo like Showpad? We want a more affordable Showpad alternative. Can Crescendo help?" The answer isn't straightforward: it depends.

The two-year pandemic has irrevocably changed the world of marketing and networking. In two years, we all got used to online communication, and marketing events and conferences transitioned to online formula one after the other. Now, more and more are back to the traditional, stationary model. At Crescendo we are excited to hit those events […]

If you work in the pharmaceutical industry and especially in the commercial team, you are likely familiar with the term Digital Sales Aid. However many of other industries are increasingly using this term to describe a broad class of tools. We've seen more than a dozen questions on how Crescendo compares to Salesforce DSA and […]

  The market for sales support work is enormous. New opportunities and positions are appearing every day. The sector is growing at a dizzying pace, and the future holds no surprises in this matter, so there will be more and more new positions and investments. What sales enablement jobs do you have to choose from? […]